Building Inclusive and Accessible Products


Creating inclusive and accessible products is essential in today’s digital world. As designers and developers, it’s our responsibility to ensure that our creations are usable and enjoyable for everyone, including users with disabilities. In this blog post, we’ll explore the essential principles of accessible product design and provide actionable insights on implementing ADA guidelines in your design process. We’ll also share real-world examples of successful accessible product designs to inspire and inform your own projects.

Essential Principles of Accessible Product Design

Motion breathes life into your design, adding a level of depth and interactivity that static designs simply cannot achieve. It transforms the user experience by:

  • 1 Perceivable

    Information and user interface components must be presented in a way that all users can perceive, regardless of their abilities. This includes providing text alternatives for non-text content, using clear and understandable language, and designing with sufficient color contrast.

  • 2 Operable

    Users should be able to easily navigate and operate your product, regardless of their motor skills or the devices they use. This means providing keyboard access to all functionality, designing consistent and clear navigation, and offering multiple ways to access content.

  • 3 Understandable

    The information and user interface should be understandable for all users. This involves designing with a logical structure, using predictable elements, and providing context-sensitive help and error messages.

  • 4 Robust

    Your product should be compatible with a wide range of technologies, including assistive devices and various platforms. This can be achieved by using standard programming techniques and adhering to best practices for web accessibility.

Design-driven businesses unlock their true potential by putting customers at the heart of innovation

How to Implement ADA Guidelines in the Design Process

To make the most of motion in your UX design, consider the following best practices:

  • 1 Start with accessibility in mind

    From the very beginning of your design process, consider the needs of users with disabilities. This will help you create a more inclusive and accessible product from the ground up.

  • 2 Conduct user research

    Engage with users who have disabilities to better understand their needs and preferences. This can inform your design decisions and help you avoid common pitfalls.

  • 3 Use accessible design patterns

    Familiarize yourself with accessible design patterns and incorporate them into your product. This will ensure that your product meets accessibility standards and provides a consistent experience for all users.

  • 4 Collaborate with developers

    Work closely with your development team to ensure that accessibility is considered and implemented throughout the entire development process.

  • 5 Test for accessibility

    Regularly test your product for accessibility issues, both during the design process and after launch. This will help you identify and address any issues that may arise.

Real-World Examples of Successful Accessible Product Designs

  • 1 Microsoft’s Xbox Adaptive Controller

    Designed for gamers with limited mobility, this controller features large, customizable buttons and various input options, making gaming more accessible to a wider audience.

  • 2 Be My Eyes

    This mobile app connects users with visual impairments to sighted volunteers, who can provide assistance with tasks such as reading labels or navigating unfamiliar environments.

  • 3 Google’s Live Transcribe

    This app provides real-time transcription of speech, making it easier for deaf and hard-of-hearing users to communicate and understand spoken language.


Creating accessible and inclusive products is both a legal and moral obligation, as well as a smart business decision. By implementing ADA guidelines in your design process and following the essential principles of accessible product design, you can ensure that your creations are enjoyable and usable for everyone. In our next blog post in this series, we’ll explore the role of assistive technologies in ADA compliance and discuss how to integrate them into your product design and software development efforts.

The Role of Assistive Technologies in ADA Compliance
Introduction to ADA Standards

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